legals

Privacy Policy

Privacy policy for County Media Walls

Effective Date: 01 January 2026

This Privacy Policy explains how County Media Walls ("we", "us", "our") collects, uses, and protects your personal data when you visit https://countymediawalls.co.uk. We are committed to handling your data responsibly and in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

  1. Data We Collect

    We may collect the following personal data:

    • Contact and enquiry data: Name, email address, phone number, and any details you provide via our contact form or estimator tool.
    • Usage data: Pages visited, time on site, device type, and browser information collected via analytics tools (with your consent).
    • Behavioural data: Mouse movements, clicks, and scrolling patterns collected via session recording tools (with your consent).
    • Technical data: IP address and browser information collected automatically for security and spam prevention purposes.

  2. How We Use Your Data

    We use your personal data to:

    • Provide and respond to estimates and consultations
    • Respond to enquiries and contact form submissions
    • Send communications you have requested
    • Improve our website and services through analytics
    • Protect our website from spam and abuse
    • Measure the effectiveness of our advertising (with your consent)

  3. Lawful Basis for Processing

    • Contract: Processing necessary to respond to your enquiry or provide an estimate.
    • Consent: Analytics, session recording, and advertising cookies — you can withdraw consent at any time via our cookie settings.
    • Legitimate interests: Protecting our website from fraud, spam, and abuse (reCAPTCHA).

  4. Cookies and Analytics

    We use cookies and third-party analytics tools to understand how visitors use our website. These are only activated with your consent. For full details of the cookies we set, see our Cookie Policy.

    Google Analytics 4

    We use Google Analytics 4 (provided by Google LLC) to collect anonymised information about site usage. Data may be transferred to Google servers in the United States. Google processes this data in accordance with its Privacy Policy.

    Microsoft Clarity

    We use Microsoft Clarity (provided by Microsoft Corporation) to record anonymised session replays and generate heatmaps. Clarity may capture mouse movements, clicks, and scrolling behaviour. It does not record passwords or payment details. Data may be transferred to Microsoft servers outside the United Kingdom. Microsoft processes this data in accordance with its Privacy Policy.

    Meta Pixel

    We use the Meta Pixel (provided by Meta Platforms Inc.) to measure the effectiveness of our advertising on Facebook and Instagram. Meta Pixel may collect information about actions taken on our website after viewing one of our ads. Data may be transferred to Meta servers in the United States. Meta processes this data in accordance with its Privacy Policy.

  5. reCAPTCHA

    We use Google reCAPTCHA to protect our website from spam and abuse. reCAPTCHA analyses user behaviour (such as IP address, browser information, mouse movements, and time spent on the page) to determine whether a user is human.

    This data is processed by Google and may be transferred outside the United Kingdom. Our lawful basis for using reCAPTCHA is legitimate interests (preventing spam, fraud, and abuse of our services). Google processes this data in accordance with its Privacy Policy.

  6. Data Sharing

    We do not sell your personal data. We share data only with the third-party processors listed in this policy (Google, Microsoft, Meta) where you have given consent, or where we have a legitimate interest in doing so. Each processor is bound by their own privacy policy and applicable data protection law.

  7. Data Retention

    We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Enquiry and contact form data is retained for up to 24 months. Analytics data retention is governed by the respective third-party processor.

  8. Your Rights

    Under UK GDPR, you have the right to:

    • Access the personal data we hold about you
    • Request correction of inaccurate data
    • Request deletion of your data
    • Withdraw consent at any time (including cookie consent)
    • Lodge a complaint with the ICO at ico.org.uk

    To exercise any of these rights, please contact us via our contact page.

  9. Changes to This Policy

    We may update this policy from time to time. Updates will be posted here with a revised effective date. We encourage you to review this page periodically.

Last updated: June 2026